In 2025, EDGLRD produced two AI campaigns for Valentino, pairing the seasonal lookbooks with their line of shoes made in collaboration with Vans. 

I directed the FW25 video alongside Nicolau Vergueiro. We proposed a sequence that slipped out of the season's set photography and into the liminal space between reality and a dream.  

I made a full sketch video as proof of concept, then worked with Nicolau and AI artist Pedro De Silva to generate the final clips, taking care to preserve the integrity of the clothing and shoe designs. Final edit by was done by Andres Gimenez. In addition, I created product stills based on our creative.

The videos are amongst the earliest in luxury fashion to be fully generated with AI— pushing technical boundaries while staying grounded in the timeless elegance of Maison Valentino.